This course introduces today’s top SEO tools used for technical optimization, content optimization, offsite optimization, and competitive research.
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SEO Foundation (Duration: 1h47)īesides learning marketing techniques, you need to learn how to work your way with search engines and get your message through the digital clutter. This course also explains how to interpret your results, create and track goals, and use options like dimensions and segments to go deeper. Learn to measure site traffic, SEO, engagement, ad revenue, and even activity on social media. Therefore, it is a frequent demand from employers. Google Analytics is the industry standard for tracking, analyzing, and reporting site data. If there is one course that you cannot skip from this list, this is it. Google Analytics Essential Training (Duration: 3h50) It will guide you through every step of this advertising tool! You will have the opportunity to set up a new account, research your keywords, understand quality score, build campaigns, and measure return on investment. Remove Adwords from your must-learn list with this course, also supported by AMA. Google Adwords Essential Training (Duration: 3h04) It will help you identify conversion goals, measure and interpret website analytics, get the most out of SEO, and connect with communities on social networks. Learn how to build a successful online marketing campaign for all digital channels with this course, approved by the American Marketing Association (AMA). Start with an overall understanding of how to market online. Online Marketing Foundations (Duration: 3h48)
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And they TOTALLY FREE for Langara students (Find out here how to access them)! So, make the best of your summer break and watch these online tutorials between your days off.ġ. The Digital Media Marketing Club selected four beginners courses from to get you started. Who never felt discouraged when faced with a job description with so many different acronyms and tools? If you are not among us, please raise your hand and leave a message in this post to share your trick!įor everyone else, no need to fear. GSuite, Hootsuite, SEO, WordPress, HTML, Company Pages, clickthrough rate, Remarketing, CSS, Adobe Suite, and it goes on forever.
It’s just sloppier and takes longer.We have selected free online courses that will help you learn the basic tools for online marketing and find that first internship you have been looking for. Thanks in advance!ĭon’t worry, you can do some of this manually. Obviously, my results are fantastic so I’m happy to recommend the plugin. The best ones are loaded with features and information. A lot of the best CRM tools (Customer Relationship Management) help you stay abreast of your current and future customers. CRM: Charlie Great, paid option if you can swing it: SalesForce. ** I’m an affiliate for Link Whisper so I get a commission if you buy it. SEO Book Screaming Frog SEO Spider Keyword Tool 7. For now, I’ll keep this actionable and short. I’ll beef up the tutorial on this page as I use Link Whisper more. The snippet is the place to be, and my rank went up to #3 after being buried at the end of page 1. 4 How many Internal Links Should I add?Ĭheck out my results after adding a bunch of links - I took over the Featured Snippet - at least at the time of writing.3 The FREE Way: Using the Search Console to get an Internal Links Report.1.1 What if the suggestions from Link Whisper are not relevant?.
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